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Michael Li
Michael Li

Michael Li

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Highlighted by Michael Li

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From How To Track Customer Acquisitions: by Myk Pono

The account executive gives a demo to the prospect and setups a guided free trial. Getting customers to agree on specific metrics to measure the success of a free trial can increase the probability of closing and reduce the length of the sales cycle.

From How To Track Customer Acquisitions: by Myk Pono

NOTE: We need to also mention that if a company sells a complex solution or multiple people are involved in the purchasing process (decision maker, influencer, end-user), then a good qualification process will identify the goal and value points for each party involved in the buying process. Decision makers in two different companies might look to solve two different problems and your acco…

From How To Track Customer Acquisitions: by Myk Pono

For products that have free trials, it’s crucial to track ‘Activated Users’. This metric is an important checkpoint for measuring intermediate steps between the ‘prospect’ and ‘customer’ stages.

Claps from Michael Li

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B2B 行銷方法論(一):用戶增長 & 內容運營方法論,To C 模型修正、 SaaS 產品特性

侯智薰(Raymond CH Hou)

When it’s time to hire a Product Marketing Manager

Yasmeen Turayhi

What is Product Marketing? Anyone?

Paul Connor