7 key points that affect the usability

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Illustration: Outcrowd

To improve UX, you need to know what the “weak spots” of the interface are. There’re typical “trouble areas” a designer should pay special attention to. Usually, these are the points where you should look for the reasons for bad user experience.

Any changes mean a time and resource investment and must be justified. The sooner a problem is discovered, the easier and cheaper you can fix it.

In an ideal scenario, a UX audit should be conducted before UX improvements. …


Building a knowledge sharing system in your company. The Outcrowd experience

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Illustration: Outcrowd

If you have knowledge, let others light their candles in it.

Margaret Fuller

In any team, there are people with differing degrees of knowledge and experience. Some employees love sharing their knowledge with their colleagues, while others never do it on principle. They jealously guard their “trade secrets” and will only reveal them at gunpoint. They believe this makes them more valuable and see themselves as irreplaceable. They worry that revealing their secrets will fail to meet others’ expectations. They want to be appreciated more. But most of all, they have no motive to share.

This isn’t a people problem…


10 marketing benefits of motion design

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Illustration: Outcrowd

Not many entrepreneurs know about the unique possibilities of motion design and how to revive their business with it. Some people perceive motion design as a tool for the film industry, something that is far away from their activities. Some people think that investing in website animation or video ads is a waste of money. Someone thinks their site is serious, and animation doesn’t belong there. They imagine Mickey Mouse jumping around on their serious page with tables of stock exchange quotations. God forbid! Someone doesn’t mind using motion design but thinks that it will wait.

And it’s wrong. “Not…


How to create a brilliant identity and improve the brand image

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Design by Outcrowd

“Brand book? Why do I need it? — says the owner of a small company indifferently. — I have a small business. I have a logo, what else do I need? I don’t need any brand book.”

Their business is highly likely to remain small if one day it does not disappear completely. This entrepreneur doesn’t really know what a brand book is and why it’s useful. Perhaps they lack strategic thinking or don’t believe that the brand book will help their small company to push on to the next level. …


How to create a call to action that actually works

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Illustration: Outcrowd

This article is not a guide to designing buttons. It’s more of a practical manual to creating an effective CTA. A comprehensive approach to creating a call to action will guarantee that your interface elements are clickable even if you roughly draw them by hand.

***

Ask a designer what “call to action” means, and he’ll tell you it’s a button, an interactive interface element. It’s a way for the user to perform target actions, such as purchasing goods, subscribing to updates, or requesting assistance. Then the designer will start telling you what CTA buttons should look like.

This is…


How to make your design emotionally expressive and trigger a response in users: some practical advice

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Illustration: Outcrowd

These days, emotional design is all the rage and the talk of the town. Paradoxically, though, many designers don’t have a clear idea of what it is. Some think it’s all about wowing the audience with effects, while others go for “cute” photos and illustrations. So they build a brokerage website and then attempt to make it “more emotional” with smiley faces and kittens. But the only emotion they’re likely to trigger is the customer’s rancor. Most of them create designs to elicit emotion in their fellow designers. “That looks awesome!” they say, approvingly. …


How to attract buyers, increase sales and competitive ability with package design?

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Illustration: Outcrowd

A package of goods is not just an outer shell. It’s an essential component of a successful brand and a medium for consumer communication. It’s a marketing tool that helps you sell instantly and increase your sales by over 30%. Some manufacturers don’t understand how important packaging is and are trying to save money on it. This is not just a mistake, but a misunderstanding of market mechanisms and consumer psychology, leading to financial losses. Investing in effective custom package design yields big dividends for the business. A product in an apposite package sells itself, allowing to save advertising costs.


How can your business use the full potential of Black Friday? Traditional and new methods

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Illustration: Outcrowd

This information is relevant for Black Friday as well as for subsequent promotions.

This Black Friday is special. The COVID pandemic has changed the market and buying pattern, increased competition in online commerce. At the same time, this is a time of new opportunities. Black Friday 2020 is a crucial chance for your business. It’s time to analyze the changes, understand the trends of the next years, develop an effective marketing strategy, and reach a new level. You can expand the boundaries, test new features, designs, ways of communicating with customers. Such moments are golden.

Black Friday suggests stress for…


Motivation, skills, difficulties, inspiration, predicting 2021 trends

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Illustration: Outcrowd

We asked Outcrowd web designers about their work, the necessary skills and motivation, the difficulties they encounter, and the trends for 2021. We hope their vision will inspire you and give you a new angle on web design. Each story is one of a kind, holding a unique key to success.

What’s special about this conversation is that the interviewees’ answers show how the scope of their work grows bigger as their careers take off, how their responsibilities multiply, how their idea of design and their approach to work change and evolve over time. …


What icons do users dislike? Which ones do they like and why?

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Illustration: Outcrowd

There are icons that users don’t like. They say that the icon is unclear, ugly, or simply cannot explain what they dislike. The reason is simple — in such icons, one or more fundamental principles of their construction are violated. The information in this article can help you avoid mistakes and create icons that users will definitely like. The principles are relevant to both website and application icons and can be applied to all types of icons.

Let’s start with some basics. Icons in web design are small elements only in size, but not in importance or significance. They are…

Outcrowd

UI/UX design and development. Let’s create something wonderful together! hello@outcrowd.io

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