From Warehouse to Your House: Data in E-Commerce

In this episode of Data Driven Discussions: find out how e-commerce companies use data.

Outlier AI
Jul 25, 2017 · 2 min read

In this episode, I speak with Ari Akerstein. Ari is an expert on e-commerce and — most recently — a product leader at Walmart.com. We all buy things online, but may be unaware about how data is used to turn clicks on a website into cardboard boxes on our doorsteps. Ari walks us through how one of the world’s largest e-commerce companies uses data to build and optimize e-commerce products.

In this discussion we’ll answer a lot of questions about this industry, including:

  • Overview of the complexity involved in measuring how a product flows through all touch points on an online retail site. (1:07)
  • A discussion on first-party vs. third-party sellers and the nuances involved in showing the right offer on an item page. (3:28)
  • How organizations work to make data-driven decisions. An example of using data in working with buyers on a major site redesign. (9:55)
  • Where data goes wrong or can lead data-driven organizations astray — how dashboards can mislead an organization. (11:52)
  • The future of data-driven organizations: using data to create feedback loops to improve decision velocity and effectiveness. (17:51)

Listen to the episode below:

https://soundcloud.com/outlier_ai/103-from-warehouse-to-your-house-data-in-e-commerce

If you enjoyed this episode and want to hear more, be sure to leave us a review and subscribe to Data Driven Discussions on Apple Podcasts.

Outlier AI

Written by

Outlier connects your data sources in minutes and quickly surfaces the most meaningful insights. http://outlier.ai/about-outlier/.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade