The median SaaS company has users that visit 2.8 times per month, though its count of active users is decreasing by 5% month over month. In fact, after a week, only 37% of users return to perform any action at all, and after two months, that number is 15%. Median SaaS traffic comes largely during the work week, though it does decline from Monday through Friday. And for all of this, it is only able to convert 3% of those who sign up into actually subscribing.
If you have a SaaS product and you’re trying to increase engagement on the weekend, good luck to you because overall engagement plummets. The bottom line: these products are generally apps that people use for work, and the weekends are not for work.