Then we get to the bottom of the Pyramid of Clarity, the KRs, or “Key Results”. KRs are the goals teams set for each Episode (6 months). Each KR has an assignee, a due date, a clear definition of success, and directly connects to an Objective. Teams determine their own work and their own KRs, and the Objective owners review the KRs to ensure that the work we’re doing will actually add up to achieving the Objective.
The median SaaS company has users that visit 2.8 times per month, though its count of active users is decreasing by 5% month over month. In fact, after a week, only 37% of users return to perform any action at all, and after two months, that number is 15%. Median SaaS traffic comes largely during the work week, though it does decline from Monday through Friday. And for all of this, it is only able to convert 3% of those who sign up into actually subscribing.