OutshineTop 5 Misconceptions of Data Warehousing ProjectsData warehouses are instrumental in breaking down data silos — serving as a complete collection of a company’s data from across multiple…Jul 26, 2018Jul 26, 2018
OutshineBreaking Down Bias & Building a Better OutshineWe’re always learning at Outshine, and while this was especially true last month with some of our colleagues away at events like SaaStr…Mar 8, 2018Mar 8, 2018
OutshineinMarketing And Growth Hacking10 Resources Every Data Expert Should FollowIn 2017, artificial intelligence and machine learning went mainstream. These technologies have crossed the chasm from buzzword status to…Dec 6, 20171Dec 6, 20171
OutshineinMarketing And Growth HackingA First Glance: Facebook’s New Analytics Beta FeaturesWith the launch of new features in Facebook’s Analytics Beta yesterday, we excitedly dug through some of the new tools available for our…Nov 12, 2017Nov 12, 2017
Outshine3 Ways Google Analytics Saves Time & Money as a Marketing Data HubThis article is the first in a series examining the capabilities of Google Analytics for the B2B CMO, and how GA can play an integral part…Oct 23, 2017Oct 23, 2017
OutshineThe Hidden Costs of Martech AdoptionThe marketing technology landscape has grown tremendously in recent years — increasing from an estimated 150 companies in 2011 to about…Oct 4, 20171Oct 4, 20171
OutshineHow Brand, Personalization & Advertising Impact Account Based MarketingOver the past 7 years, Outshine has reinvented itself in more ways than one.Sep 27, 2017Sep 27, 2017
OutshineThe Reddit Effect: Why We Read Ad CommentsReddit is the 4th most popular site in the US. With an average time on site 53% higher than Facebook, Reddit’s impact on internet culture…Jul 5, 2017Jul 5, 2017
OutshineHow to Measure Your Account Based Marketing ReachAt Outshine, we help B2B companies build and optimize their marketing automation, advertising , and analytics stack. This involves…Jun 21, 2017Jun 21, 2017
OutshineFind Your Hidden Competitors (Before They Find You)Savvy marketers and business strategists have long understood that competitive research is essential to success. The only way to stay ahead…Jun 16, 2017Jun 16, 2017