Emma
1 min readJun 9, 2016

Animation Videos vs Live Action

Businesses are often torn between animated videos and live action for marketing campaigns. You need to take into account that audiences today are used to live action, which would make it rather ineffective. People would take the advertisements as part of the crowd and won’t pay heed to them.

On the other hand, character animation is still not mainstream on various media. Effectively produced character animation is sure to capture attention.

Particularly, if you are running a company dealing in products used mainly by children and young consumers, animated videos will serve better for marketing purposes. Get developed intriguing animated videos that are neither too short nor too long. These would impress the audiences enough and make them interested in your products.

You need to hire 3D animators to develop campaigns that enable you achieve your marketing goals. Do your research for multimedia and animation experts and hire professionals with a sound track record.