A Project is a Promise

When we start a project with someone, we make a promise to them that we will go from A to B… and, when we get to B we’ll have something to show for it.

We can talk all we like about the middle bit – that meandering path that leads through ambiguity, to some new sense of understanding – but it’s not until they’ve experienced it that a client or stakeholder will understand what you meant when you said:

You may feel uncomfortable at times. This is completely normal, and also quite challenging.

The more quickly we can complete a single circuit of Promise – WTF – Deliver, the better.