Thanks for your article Elliott — check out Not Knowing by Diana Renner and Steven D’Souza — they talk through this topic a lot, and I have a feeling you’ll find it useful.
We’ve seen this happening a lot, and it’s one reason we’ve shifted our approach from touchpoints and products back up into the org to think about how…
Nice point. I’d suggest that this is possibly why they (we) have found ourselves “up complexity creek” — a constant focus on procedure and complication has literally sent us up an evolutionary niche that cannot deal with complexity well, and we’re now at the limits of that niche. Time to explore different directions…
Great piece, thank you Amanda!
I found this via a friend and design research colleague Steve Portigal (thanks Steve) — and wanted to reinforce his recommendation of this piece. So many of the themes you’re discussing here are super-relevant in the human-centered design research situations that I and other colleagues inhabit.
Australia’s Digital Transformation Agency built a marketplace for all levels of Australian Government to procure services, and they did a bang up job of addressing some of the great points in this piece.
Key to these changes are a set of standard questions that each brief needs to respond to. Here’s a recent example.