For HCD to flourish you need to create a fertile human-centred environment within the organisation. One can’t simply continue to put our beautiful human-centred projects into the barren ground of organisational culture and watch them whither, without thinking maybe we need to put something into the soil to make it more receptive for our work.Designing human-centred organisational culture899Iain BarkerJeremy YuilleFollowSep 5, 2018 · 1 min readThe term nemawashi comes to mind here… deliberately preparing the ground for change to thrive.