PinnedPublished inBuild BetterAn email design system for your thoughtsUsing a design system helps you better analyze your emails, streamline production, and iterate on strategy for your campaignsJan 22Jan 22
Published inBuild BetterUsing a specialized workflow to do better workWorking together on a team based on maximizing the most valuable aspects of your skillset while allowing other team members to maximize…Dec 12, 2023Dec 12, 2023
Published inBuild BetterThe use of brand in emailBranding and design aesthetics can sound like a fuzzy proposition, but understanding their underlying principles can lead to strategic…Nov 16, 2023Nov 16, 2023
Published inBuild BetterEfficiency and quality are both possible with some design thinkingDesign thinking is essentially both creative and analytical thinking working together holistically.Aug 7, 2019Aug 7, 2019
Information overloadIn Getting Things Done by David Allen, the author begins the book by stating the problem we have with maintaining everything that is…Mar 31, 2019Mar 31, 2019
Published in#yesphxThriving in a startup by finding others like youThis year’s Phoenix Startup Week theme is #ThrivePHX, for helping entrepreneurs grow by involving the Phoenix community in their process…Mar 8, 2019Mar 8, 2019
Published inBuild BetterEmail marketing’s possibilities are a mindset we chooseAn email client is our canvas, HTML and CSS are our paints and the tools we use for our content act as our paintbrush.Feb 25, 2019Feb 25, 2019
Attention deficitI’ve had an Apple Watch for a couple of weeks now and my biggest take way so far: I don’t feel the need to constantly pick up my phone to…Jan 15, 2019Jan 15, 2019
Published inBuild Better2018 email design in reviewWe attended our first Litmus Live conference last month in San Francisco. We came away with a lot learned, good chats, and having a lot of…Dec 18, 2018Dec 18, 2018
Published inovidemGetting over the humpThe project management tool I use for my work, Basecamp, released a new feature a few months ago called Hill Chart. It has really helped…Nov 24, 2018Nov 24, 2018