No More Business as Usual.

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The Coronavirus crisis is first and foremost a humanitarian crisis.

We’ve discussed this in our article about How Coronavirus Changes Social Media [In Terms Of Strategy And Messaging]. This article is not about that. It’s about how the marketing and business landscape will be affected by it.

It’s only a matter of time until the turmoil caused by Coronavirus (or COVID-19 to be more precise) in the financial market also cascades into the real economy. In some sectors or parts of the world it already has.

With consumers in social isolation and unpredictable demands on the rise, only one thing is certain: this is not the time for hesitation or passivity.


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Change is imminent, we know that. Yet when it happens, and especially when it’s an abrupt change, it can sometimes find us off guard.

You may think that Coronavirus (or COVID-19 to be more precise) is the worst change we’re experiencing in years, and you would be right. People all over the globe struggle and feel hopeless.

The governments globally are trying to come up with strategies, businesses are trying to discover where to go from here, employees all over the world wondering if they’ll still have a job tomorrow, individuals struggling to keep their sanity. …


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We’re dealing with a humanitarian crisis like none that we’ve seen in current times.

Coronavirus is killing people. Though I’m happy to see that most businesses and governments around the world are waking up and understanding that this is a global threat that must be stopped now by taking decisive and urgent measures. So, I have hope.

Coronavirus is killing businesses. Though some governments have already promised to help fight that, businesses help each other, and business owners work hard to fight this. So, we’ll get through this!

Coronavirus is killing your business priorities. And they are dead. Or maybe they should be dead as priorities are clearly changing and there’s nothing you can or should do about it. …


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Most entrepreneurs fail.

It’s not their fault. It’s how popular culture, silicon valley (the series), and entrepreneur magazines headlines teach us.

What they fail to tell us is how those success stories are the outliers. The anomalies. The 0.01%.

Chances are your startup won’t be as big as Facebook; you won’t become as famous as Steve Jobs; and you won’t be the first to colonize Mars.

Still, entrepreneurs take chances they would never take in Vegas, and bet their dreams, savings, and a few good years of their lives.

Of course, you don’t leave it up to chance. You put your blood, sweat, tears. Read all the business books. But 95% of business still fail. While if you bet on red or black you have a 50–50 chance. …


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Did you ever want to do something but kept waiting for the perfect moment or the ideal way to do it? And so, maybe even now you’re still waiting to start.

I’ve started my personal website — Ovi.co in early 2016 and committed to blogging a couple of times a month. But then as we started SocialBee.io and that required all the available time, and more, my blog was left collecting virtual dust.

We barely even made any announcements about SocialBee — neither to the market (to let them know we’re here) nor to our customers (to let them know about the new features we kept building). …


‘Most people die at 25 but aren’t buried until they are 75.’ — Benjamin Franklin

The plane is shaking hard.

‘The pilot has turned on the fasten the seats light. Please return to your seat and fasten your seat belt.’

Wouldn’t it be ironic if the plane would actually crash and these were my last words?

But it won’t. Statistics is on my side. I trust statistics.

This is the sad truth. We’ve become drones that live (I mean really live) very short, boring and uninspiring lives.

I don’t plan to tell you how to live more years, but how to put more life into the years you have. …

About

Ovi Negrean

Co-founder & CEO @ ScocialBee 👉 I write about Entrepreneurship, the Alternative Startup Methodology 🚀, and building www.SocialBee.io 🐝

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