New Look for New Year

To celebrate new year’s arrival, our team had come up with the most amazing way in our app. In these special days, you can change your metaphors into Chinese New Year edition, each phone catalog has their every own design which related to monkey and Chinese new year!
Switch and pick up phone calls with our greetings now!

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Metaphor Gallery

Keywords

Since this year will be the year of monkey according to Chinese old-time
tradition, and there’s many metaphor need a character to represent,
I think monkey will be a good chioce.So I start to develop and think based 
on three main keywords: Monkey, New year and Chinese red. After setting
up the main keywords, I start to think what elements fit the bills, turns out
this is very helpful during developing the metaphors since you know
which elements you can use in a rapid and natural way.

The Monkey

I have been searched so many monkeys and develop many as well,
but when it comes to something like logo or metaphor,the shape has
to be clear,simple and easier to be recognized. we also adjust the color
from light-brown monkey to dark-brown monkey, and it really works, it
does stand up from the background and be “THE” monkey.

The Color

We want to create some sharp and easily-to-be-recognized metaphors,
so we had choose some vivid color to go with. Red is the main color
since red is considered to be the most radiant and bright color in Chinese
tradition. We want the monkey to be identical,so we make it dark brown,
so even in small size screen, it still the main character. Bright green,orange
and yellow are the complementary colors,so that when people see them,
they will get the feelings of festive atmosphere. Since this is a caller-ID app,
there are some catalog like spam or no internet, we want to maintain the
effect of warning,so we also have some low-profile colors to go with. So
that people will not losing the core function of this app.

Culture Related

Since the metaphor will not only be released in one country but more, we
have to consider the culture, such as is it okay to be used in other countries
or can they understand the meaning. In this case, we have modified the
“Food” and “ No internet” metaphor since it is not polite to stick chopsticks
in the food and the white candles are for funerals only in traditional chinses
culture, we also change the “Education” metaphor because we are afraid
that some people don’t know what’s the Mandarin Phonetic Symbols.
Many situations have to be considered during the whole design process.

It All Worth It

Although this four days marathon-style design journey is a little exhausted,
it is quite an amazing experience,I really enjoy going really deep on certain
subject,in this case is the monkey new year, and explore the most of it and
than develop and create something new.I also find out the importance of
teamwork, we work together and create the whole design by our own,
they have been so helpful and I am so grateful. Certainly CAN’T wait for
other adventure to have some fun!