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Fascinated by how code and design is shaping the world. I write about the why behind tech news. UX Manager @ Shopify. https://twitter.com/ow

Technology giants are fighting over who will build and control the metaverse —the supposed future virtual world we’ll all hang out in together and spend all of our time in—with Facebook even reportedly planning to go as far as rename the company to stake its own claim.

But here’s the…


Photo: Tiffany Hagler-Geard/Bloomberg via Getty Images

For years, it felt like Apple was ignoring pro users with its laptops. After the company’s ‘Unleashed’ event today, where the company unveiled the next-generation MacBook Pro, however, it’s clear that Apple is back on form — and cares about pro users more than ever.

When Apple last did a…


Over the last few years, Apple has whittled away the compelling reasons to use Google’s platform one at a time

For years, I’ve been a loyal buyer of Google’s Pixel smartphones; I switched from an iPhone 8 when the Pixel 2 debuted with its fun colors and impressive camera, and owned the Pixel 3, 4, and 5–all of which were awesome, boundary-pushing phones.

But, when Apple unveiled the iPhone 13…


Electric cars are promised as the solution to climate change, but electric bikes are better for all of us.

In a year full of an endless barrage of harrowing climate disasters, more attention is on shifting entire countries to electric cars than ever in an attempt to mitigate the damage to the climate before it’s too late.

The European Union has promised to phase out fossil fuel new car…


iOS apps could update through the App Store, but Apple’s choosing not to

For years, Apple has heavily touted the iPhone as the most secure, private smartphone on the market. Despite that claim, Israel’s NSO Group was able to compromise the iPhones of some of the most important people in the world remotely — raising questions about how secure the iPhone really is.


What if more tech companies actually admitted when they got it wrong?

In late 2020, Twitter launched its Snapchat Stories clone, Fleets, to much fanfare. It promised a friendlier, easier way to share on Twitter, and potential to lower the barrier to entry for those that might be afraid to post.

Just seven months later, Twitter is killing the Fleets feature off…


With its newest redesign of Windows, Microsoft wants to win back developers.

Windows 11, courtesy Microsoft

For the last few years, Microsoft has been on a comeback. The company has captured the developer audience by acquiring GitHub and reviving it, as well as building the world’s most popular code editor, VS Code, and bringing Linux to Windows 10.

Despite that success capturing the developer market, however…


Microsoft has delivered fantastic noise-cancelling Bluetooth headphones with great multi-device connectivity and rock-solid stability

For the last year, most of my work day has revolved around being on calls thanks to Pandemic-induced working from home–but I’ve spent far too much of that time fidgeting with Bluetooth, trying to get my headphones to connect.


It’s Apple’s world. We all just have to try and live in it.

Apple’s glitzy developer conference this June, WWDC, gave us our annual peek at the latest and greatest software the company is bringing to our devices, from iOS 15 to major updates to macOS, iPadOS, and more.

This year, as with other years, privacy improvements across Apple’s operating systems were front-and-center…


I never really thought about ergonomics, until I started feeling pain — by then it was already too late.

Peter Vahlersvik via Getty Images

As the pandemic forced millions of office workers, including myself, to work from home over the last year, the situation was far from ideal for many of us. Many of us worked from couches, perched on kitchen benches, and hunched over dining tables–the opposite of ergonomic.

I’ve come to enjoy…

Owen Williams

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