HOW TO CREATE CONSISTENT CONTENT
Creators struggle with one thing when coming up with content: Consistency.
It’s more than an uphill task to create consistent content as much as it is tiring to even come up with the content itself.
Have you gone through such a phase?
Don’t worry. Everyone does.
Before I tell you my three ways on how to create consistent content, let me open your eyes to the benefits of consistency.
- It gives you credibility. There’s nothing as chastening as letting your audience know that they can believe that you will provide content that they want — at a consistent rate.
- Consistency is the fine line between failure and success. It gives you the impetus to continue with your work. Lack of consistency breeds laziness and stagnation of development.
- It gives you relevance. In a world that is rapidly changing, consistency helps you remain relevant to an ever-hungry audience. This is the very reason companies send weekly newsletters to their email lists to provide the content that is fresh and devoid of obsolete information.
- It allows you to be versatile. Content that is not consistent is not able to adapt to a change in the needs of the audience.
- It gives you control. This is ability to tinker with your content. When you are consistent, you are able to make changes to your content and update it to the preferences of your audience.
There are three vital ways bloggers can ensure consistency in their blogging. They include:
Research builds up your well of knowledge and equips you with content that is based on concrete ideas.
If you’re shallow on ideas, you might wing it once and perhaps have so many views on your blog post, or sales for your art work, or amazing reviews for your portrait and countless views on your YouTube channel.
But that’s a one-time thing.
A creator needs to be consistent with their content. This will allow a consistent flow of engagement with your audience.
Your audience appreciates a well-researched piece of work. This will make them come for more. And share it as well.
A mediocre creator is only after the fame that comes with a single piece of work (this is what mainstream media is notorious for). But as short-lived as this notion is, you will not only be frustrated to wow your audience the next time but you will also suffer from a creators block. (A creators block is when you feel that you have no ideas left and you’ve completely drained yourself of content).
Luckily there’s a simple remedy.
Do a lot of research in your niche. Have a notepad or a Word document where you save the research you do. Fine-tune it and save it for sharing. Be sure to also draw some experience from what you’ve seen, heard, smelt, felt and perceived as a human.
Engaging with your audience helps you remain consistent.
When you post a video, a blog post or any piece of creative content, the feedback your audience gives you helps you judge how that particular work performed. That sort of organic feedback is vital to a creator.
Using such feedback to create better content that answers the questions posed is one of the ways to assure yourself of consistency.
It’s also a bonus for your audience. Engaging with your readers creates rapport because they trust you will answer them and you indeed do listen to them. Responding to your audience’s feedback is part of the “engagement equation”.
Curating is basically stock-piling content.
Maybe you’re wondering why bulk-production of content is useful for you.
Remember that you’re not after quantity, but quality.
Curating allows you to produce quality in quantity.
Sometimes schedules may clash and you may forget to post content for your audience. If you had built some sort of trust between you and your audience, a little slip of the mind could cause that hard work to go down the drain.
The best way to curate is using the following social media third-party applications.
- Hootsuite. This is basically a platform that helps you schedule out your social posts. Most companies and large firms use it to post promotional content on their social media platforms.
- Facebook. Facebook has its own in-built scheduling tool which is also as helpful.
Remember that curating is best when posting promotional content which links back to your content. This is the method that companies, firms and social media influencers use to stay in touch with their audience and remain consistent as well.
Don’t mix up curating and spamming.
Spamming is sending the same promotional content over and over, without taking into consideration time zone or audience convenience. This just beats the purpose of curating.
Don’t lose your value.
It may be taxing to produce consistent content. I know this. It’s not very easy for an eighteen-year old to write such blog posts and hope to do the same over and over again. Ask me.
As you push on to be consistent, don’t lose your value as a brand, company, individual creator or even leader. People may fail to even appreciate your content, you may have less than a hundred views on your video or blog posts, zero shares (or less) or even no feedback but spam.
This is everything any creator goes through and should. Because it is a stepping stone and a milestone that creators ought to learn from. No one starts high. So don’t lose your principals and ideals because your consistency is not being rewarded.
It will happen soon.
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