Helping behavioral scientists create Behavior Change for Good

A case study detailing the design of two digital research platforms

When Behavior Change for Good, a program born out of the Wharton School at the University of Pennsylvania, reached out to see if I’d design their two debut platforms, I was ecstatic. You may have heard about Behavior Change for Good (or BCFG, as we called it) on Freakanomics Radio. Or you may have read the book Grit by Angela Duckworth, who is a co-founder of the initiative.

BCFG’s goal is to help people create change for good through science-backed programs. Here’s what they’re about, in their own words:

For the first time, a world-class team of scientific experts will be able to continually test and improve a behavior change program by seamlessly incorporating the latest insights from their research into massive random-assignment experiments. Their interactive digital platform seeks to improve daily health, education, and savings decisions of millions.