New Year, New Website

The motivations and struggles behind redesigning my own website

Meagan Fisher


A preview of my new website

Every web designer knows how challenging it is to redesign and maintain your own website. The shoemaker’s children often go barefoot, as the cliché goes.

My professional website, Owltastic, has gone through many redesigns since its birth in 2008 (hard to believe it just passed the 10 year mark!). Before Owltastic, I worked under my own name — using a domain which turned out to be impossible to spell and easy to forget — so I decided to create a site under the emblem of my favorite animal, an owl.

I adopted owls as my symbol for many reasons: I aspire to be more wise, I am somewhat nocturnal, and they look like adorable flying cats. Also we had owls around our house that made lots of noise and kept my dad awake at night, “just like my daughter did,” as Dad jokes.

It’s impossible NOT to love these things, right?

At first Owltastic was primarily a blog (back when we all still had blogs). I wrote about a mix of personal topics, as well as design and development (I was mainly excitedly discovering CSS3 back then). It eventually grew into a place to find out about my speaking engagements, see my latest work, see the work of people inspiring me, read about the history of my career, and get in touch with me.

My website kind of became my junk drawer of the internet — a place where I stored copies of articles that were only read on Medium, little snippets of thoughts and things I was up to, and a rarely updated portfolio with disjointed case studies. Buried somewhere in there was a page telling potential clients how to get in touch.

The 3 Sentence Marketing Promise

One day I was listening to a Seth Godin interview on Tim Ferris’ Podcast (during one of my very rare breaks from bingeing on My Favorite Murder), when I heard Seth talk about his “3 Sentence Marketing Promise.” He said that every company should be able to articulate the following:

“My product is for people who believe ___. I will focus on people who want ___. I promise



Meagan Fisher

Web designer and developer. Known for a love of owls, but also crazy about typography, cats, coffee, and pastels. See more at: