I spent 3 months with Apple’s music service along with my to teenage daughters and the vote was unanimous, Apple Music is clumsy. We’ve subscribed to many services and it always gets down to wanting the service or interface to be as transparent as possible. With any media, it’s about discovery, organizing your results and then enjoying what you’ve found. I could care less about metrics & conversation rates and that’s most likely why so many streaming services fail. I have absolutely no brand loyalty and that freedom allows me to make clear decisions based on my own personal experience and Apple is not the winner.