The footwear giant accelerates its trajectory into web3, NFTs and the metaverse. — Nike is quietly building an industry giant in plain sight. This week, the iconic footwear brand announced the launch of a new platform, Dot Swoosh, to support its continued up-leveling in the digital and virtual space. While web3 and NFTs have been slaughtered in the recent bear market, Nike has…

No doubt you’ve seen them. The odd cultural mashups. The current pop stars rendered in Renaissance style. The not-quite-deep-fake, but what are these images? The past few months have seen AI image generation engines tip into the mainstream. From DALL-E to MidJourney. Each operates on the same principle of analyzing…

When a new cryptocurrency is introduced, the reactions are always volatile. I remember early talk of Bitcoin in 2010, when the only sites you could access it on looked like shady, ad-ridden, back worlds of the internet. It was a new concept and only the die hards really bought into…

How do you onboard a billion users into web3? That’s the question every NFT startup is asking themselves every minute of the day. And sure, perhaps one of those startups will crack the code or come up with the killer app that ushers the masses into web3. But a more…

Roadmap season has officially ended. With the launch of the Bored Apes Yacht Club affiliated coin token, ApeCoin, we are officially moving into the next phase of our shared NFT journey. Trading on the meteoric success of their illustrated profile pictures of apes, Yuga Labs is looking to build out…

In my career in advertising, I remember encouraging brands to take a look at YouTube when it just launched. They laughed at me. I didn’t understand media, they said. It was small time, they chided. TV was king, they assured me. …

Millennial music pirating darling Limewire sprang back into headlines this week after decades of dust and silence. The once foundational music piracy service, was buried in lawsuits and eventually out-scaled by legitimate streaming services like Apple Music and Spotify. However, as we’ve seen, companies and IPs can undergo radical transformations…

Star Wars always gets you with the music. I remember when I saw the trailer for Episode 1 back in the day. It came after a lengthy dry spell for the franchise, when there was no guarantee that Star Wars live action films would ever come back. Of course we…

The cat is out of the bag on the technical side of NFTs (or should I say Crypto-Kitty?) Every day, new services pop up that make it easy to drag, drop and mint your own NFTs. The barrier to entry to create your own digital items is low. And this…