Mothers Who Work and Bank From Home

The Superstars of The On-Demand Economy

More new mothers are going back to work after childbirth.

Partly because work conditions at companies for new mothers are better than they used to be, but mostly because they have realised that they don’t really need to leave home to do anything. They don’t only work from home, but they run businesses from home, run global networks from home, they bank from home… Mothers, new or more experienced, are becoming the superstars of the on-demand economy.

The on-demand economy (a.k.a the access economy) “is a business model where goods and services are traded on the basis of access rather than ownership: it refers to renting things temporarily rather than selling them permanently.” A new and Googleable term, it explains the fluidity and real-time services created by tech start-ups. Like Uber, Airbnb, Handy… you get the idea. This industry is but a few years old and already some of the most profitable businesses around have emerged from it. It is not only a different business model but these tech-fused business ideas are changing consumer behaviour. A whole new market has been created, and one that utilises, aggregates and organised freelancers, part-time contractors and remote workers.

We live in a world that demands people to have more than one skill, knowledge about everything that is going on out there, and a constant update of both data and talent. It is harder to sell yourself or ‘get noticed’ because of the mind-boggling competition out there.

The good news is that the on-demand economy will create more employers. And they no longer are dominated by men in suits or men in chequered shirts. Not anymore.

There is an increasing number of women on AngelList looking for employees, employers and investors.

New mothers, old mothers, big family mothers, single mothers… are weaving work conditions into their favour and creating incredible businesses. They are becoming the true stars of the economy, especially this tech-led on-demand economy. They create, employ, grow, spend and they are managing to do this while having a family. Better still, new mothers are breaking the traditional 9–5 work mould and proving that flexible or rather liberal working space and hours are not only possible but more productive.

But the flexibility of working and especially of running a business from home would not be as easy as it is without the new, revolutionary tools of banking. The FinTech industry, with its portfolio of start-ups, have made the service industry of banking and finance user-friendly, real-time, effortless and manageable than its ever been. Transferring money from anywhere in the world to pay your employee wherever they are on time is not costly and does not require an accountant. Not matter how small or big your businesses is, money is manageable by this new and better way of banking.

Here is a list of some of these inspiring superstars. Follow Ozan.com on Medium for its next piece on a start up’s management journey, from humble origins to the top.

Shazi Visram, Happy Family, http://happyfamilybrands.com/

Rachel Willmer, Luzme, https://luzme.com/

Gillian Morris, Hitlist, http://www.hitlistapp.com/

Kiki Schirr, Fittr, http://www.fittr.com/

Mathilde Colling, Front, https://frontapp.com/

Danielle Morrill, Mattermark, https://mattermark.com/

Carly Zakin and Danielle Weinberg, TheSkimm, http://www.theskimm.com/

Allyson Downey and melissa Post, weeSpring, https://weespring.com/