Derek Osgood“Growth” killed Brand. But how dead is it?The great Marketing debate of our time has seemed to boil down to “Growth Marketing” vs. “Brand Marketing”. To anyone frequenting the…Jun 6, 2020Jun 6, 2020
Derek OsgoodHow to aim your startup’s rocketship: Hire Product Marketing firstStartups are moonshots, trying to launch products to the stars. You build your rocketship (product) and launchpad (initial users). You’re…Jun 6, 2020Jun 6, 2020