It was the year 2007 when Dr Romuald E. J. Rudzki & Shaomei Li from Massey University investigated the freebies phenomena - the provision of free products and services by companies. He called this an 'economic paradox' "because they should not occur in a profit-based organization – either privately-owned or publicly-owned where there is a fiduciary duty to maximise the return for the shareholders."
At the end of his research, he said:
"Giving something away for free can be perceived as a powerful and effective business tactic used by businesses which intend to get more from customers in the future…
We all know what is coca-cola and how much familiar we are with the term. 95% of the time whenever we have a soft drink outside, it is of this Beverage Company.
It became so much popularized in the late 20th Century that it ruled the Global Market for decades before the invention of software giants and online product based companies.
But do you know how it all started, and it was never that what it meant to be? You have seen the success of this company but never looked back at its history. …
According to the Greek Myths, God Zeus bewildered the young woman Mnemosyne and slept with her for nine consecutive nights. The result of their encounter was the Nine Muses, who were similar to everything.
Μnemosyne gave the babies to Nymph Eufime and God Apollo. When they grew up, they showed their tendency to the arts, taught by God Apollo himself.
They were not interested in anything of the regular human everyday life and they wanted to dedicate their lives to the Arts. Apollo brought them to the big and beautiful Mount Elikonas, where the older Temple of Zeus used to…
For me, I love going and walking around my town — Aguleri at 12, 1, 2am just cause everything’s so, different. Its all calm and relaxing.
The entire world seems different. The silence is soothing. The smell of flowering plants is so much stronger. I’m the weird neighbor that you might find just laying in my front yard at 2am stargazing and relaxing.
It was during one of my peaceful walks that I got a life changing advice.
The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” — Ralph Waldo Emerson
Here’s the truth, my heart used to pop right out of its sac whenever someone would tap me on the shoulder and ask “ What is it that you want to do with your life? “
If you think that this question is as simple as it’s complex — you are not wrong.
Life is very complex.
We, the humans are also very…
Before his death at just 65, Lucius Annaeus Seneca made huge footprints in the literary ecosphere — notably in the fields of philosophy, politics and satirical drama.
Right before his death, he hashed out fragments of private thoughts — later published under the title of "The Epistulae Morales ad Lucilium (Latin for "Moral Letters to Lucilius")". This work, which went on to be his best and most popular, is a compilation of the 124 letters he wrote at the sunset of his life.
It contains tons of amazing thought-provoking materials, which challenge most aspects of human endeavours, thoughts and existence…
Not even Thomas will doubt that the marketing landscape has shifted from offline to online. And that’s because most people spend a large chunk of time online. According to Statista.com, the number of Internet users in the whole word was 4.1 billion as of 2019. And if you also consider the fact that two of the world’s economic giants, China and the United States of America are on the frontlines of this revolution, you wouldn’t see raise an eyebrow when I say this is where the main game is being played.
Having said that, you can understand how a man…
You are not crazy. You are not paranoid. And no, you are not fucking insane.
You see, all these bad vibes you pick about people who look as if they are the ones that will replace God once he dies, they are f*cking real. And they are true.
If you ignore that intense growling of your stomach because walking away will make you look ‘uncool’, then you are digging your own grave.
Always trust your gut, it knows what your head hasn’t figured out yet. …
Yes, it’s true that life is hard.
But do you know what makes it harder?
It’s being with the wrong people.
The wrong people are those who turn your life into hell. The wrong people are those who tell you that you’re not good enough. The wrong people are those who are only there for the good times.
Listen my dearest friend, you need to run away from these wolves in sheep’s clothing.
When I say run, I meant the kind where you don’t take a single breath for fear of being caught.
Kill all your “what if’s” and “why’s” for keeping in your life that scumbag that has been the cause of your sorrows.
I can’t tell you the secret to success, but I know that the secret to failure is trying to please everyone.
You have to let them go.
Just look behind and see how much damage that they have done to your life already.
Your life will become 100% more awesome and amazing if you don’t chase people who don’t really give a f*ck about you.
And if they leave on their own? Celebrate!
It’s so nice…