On another note, publishers aren’t doing their sales any favors with e-book pricing. I went to purchase a sci-fi book recently, and they wanted more for the e-book than the paperback. I don’t think I have to explain the complete and total lack of logic in that move.
So, in the end, how much did the publisher make from me? $0, because I bought a used copy for $4.
And even if a used copy were not available… there are plenty of worthy fish in the genre-fiction sea; $10 for an e-book from an unknown debut author? When there are a plethora of quality e-books for $5 or less?
The publisher may believe the book is “worth” more, but a book is worth no more than what audiences are willing to pay.