At the Reese Innovation Lab, we’ve been working on multiple storytelling projects using device-based augmented reality over the past few years. Along the way, we’ve taken note of AR designs that feel good, and ones that don’t — but we haven’t established a strong set of guidelines for how to design for AR.
The room is decorated like a typical craft brewery, one of many that have sprung up in cities like Raleigh, North Carolina in recent years: exposed brick, concrete floors and high ceilings that held shining stainless-steel pipes connecting huge tanks of fermenting beer.
The snippets of dialog that float around the room are less stereotypical. A quick walk past the handful of tables reveals conversations about bitcoin, Ayn Rand, lunar colonies and Ross Ulbricht, the infamous leader of the black-market drug website Silk Road, who was recently sentenced to life in prison. (“I’m a big fan,” someone says).