wow — that is surprising!
Pablo Osinaga

That’s a good point, if you’re working on a highly disruptive product then it’s inherently harder to get a sense of potential without something to show. On the other hand, if you’re addressing something that’s a clear pain point for customers then you can drill directly into why something is frustrating and what do they do today to deal with it given that there are no ready-to-go solutions.

I think it’s less of whether it’s Microsoft or an actual startup and more related to the contrast you observe between disruptive (“10x”) products and more incremental ones. I could imagine the HoloLens folks having a very hard time articulating their vision to people without the hardware in hand.