A word about footers
There’s one thing that, for me, makes or breaks good web design: the footer.
The footer is probably one of the most overlooked sections in web design. I believe one of the problems with this is that designers treat the footer as something the user will not put a lot of attention to, leading them to treat the footer as just a section to put SEO links or disengaged social media links.
Why is it that we keep asking ‘What do I want visitors to do/see when they enter my site?’ but we leave behind the (just as important) question ‘What do I want visitors to do/see when they reached the end of my site?’
Footers are where users will turn to to look for more information about your product/service. Contact details, social media accounts, emails, phone numbers, this is what the user is looking for in a footer, see the pattern? (hint: all those things are vital for the user to connect with your brand) So why is it then that this vital information about you is left as a secondary or as a ‘stock design’?
A well designed footer means that the designer was engaged and thinking of the user from beginning to end, leaving nothing to chance and conveying the same message throughout the site.
These are a couple of my favourites: