Pablo Massa Portfolio (2017)

Hi!, I’m a UX designer.

My areas of expertise are UX, UI, and Product Design, that includes several topics, I have experience on research, planning, content strategy, choose features, make product roadmaps, create user flows, visual design, component based design systems, prototyping, usability and a bit of front-end development.

Here is some of my work 😅

News site redesign (2017)


La Diaria is a journalistic publication that publishes on paper and digital format.


Redesign the digital experience with focus on getting subscribers.


Create a component-based design system and introduce new features.

Design process

1. Research

  • Understand the challenge.
  • Research on digital journalism, current product status, similar products, competition, client interviews, current user data statistics, +.

2. Interpret and ideate

  • Generate ideas.
  • Make a product roadmap, set goals and estimation.
  • Plan and document features, UX, design system and components.

3. Visual design

  • Wireframes.
  • High fidelity.
  • Interactive prototypes.
Visual representation of the process.

Design system

Here some styles and components of the design system.

The design system living together

Homepage design

Article design


Some new features introduced.

Read it later

Reading time


Journalist profiles

App like

A mobile experience that feels like a native app (web app) incorporating aspects of design and web technologies provided by PWA (Progressive Web Apps).

Bottom navigation bar

👋 Footer
Yep, bye bye footer.

Add to home screen


Full case study

I wrote the full case study, you can read it here (spanish).

Payments app (2015)

For this app I started by studying the user’s needs and making wireframes and flows, then created interactive prototypes and high fidelity design.


High fidelity screens

Interactive prototypes

News web app (2015)

This web app merges articles of many news sources on one place giving the user a better experience. I created a basic idea of the product and a friend joined me and we make it happen.

Website for a music band (2015)

This is a pretty simple website for a indie band. Short, visually appealing and mobile friendly. I code it and I love it.

Small easter egg on the source code.

That’s it!

Want to collaborate on crafting great experiences for people? Drop me a line at