Pablo Massa Portfolio (2017)
Hi!, I’m a UX designer.
My areas of expertise are UX, UI, and Product Design, that includes several topics, I have experience on research, planning, content strategy, choose features, make product roadmaps, create user flows, visual design, component based design systems, prototyping, usability and a bit of front-end development.
Here is some of my work 😅
News site redesign (2017)
La Diaria is a journalistic publication that publishes on paper and digital format.
Redesign the digital experience with focus on getting subscribers.
Create a component-based design system and introduce new features.
- Understand the challenge.
- Research on digital journalism, current product status, similar products, competition, client interviews, current user data statistics, +.
2. Interpret and ideate
- Generate ideas.
- Make a product roadmap, set goals and estimation.
- Plan and document features, UX, design system and components.
3. Visual design
- High fidelity.
- Interactive prototypes.
Here some styles and components of the design system.
The design system living together
Some new features introduced.
Read it later
Full case study
I wrote the full case study, you can read it here (spanish).
Payments app (2015)
For this app I started by studying the user’s needs and making wireframes and flows, then created interactive prototypes and high fidelity design.
High fidelity screens
News web app (2015)
This web app merges articles of many news sources on one place giving the user a better experience. I created a basic idea of the product and a friend joined me and we make it happen.
Website for a music band (2015)
This is a pretty simple website for a indie band. Short, visually appealing and mobile friendly. I code it and I love it.
Want to collaborate on crafting great experiences for people? Drop me a line at email@example.com.