Laguna de los Curas, Pichilemu

Fernanda is a really good photographer, but her knowledge about computers its limited to the apps she usually needs for her work, like Capture One and Lightroom. However, most of her advertising work is to deal with huge catalogs of clothing and accessories, each one needing multiple shots. While working with a single project is simple in terms of organization, working with thousands of different products with multiple angles can be a mess.

That’s why they use a long, and sometimes overwhelming, spreadsheet with all the SKUs and descriptions. Keeping an organized folder with all the photos of these products…


It doesn’t really matter our point of view on what is technology or what it does. We must accept technology is the biggest construct on our bleep of existence.

We can argue about language being technology, but we can’t really do the same with platforms/channels/systems, not now.

Everything can and will be manipulated, in fact, everything IS manipulated.

If we don’t accept that fact, we don’t really understand or care. Both are a really dangerous circumstances, both for the nature and its consequences.

Humanity can not sustain more development without a critical approach to its existence, more specifically humans, as…


Author Isaac Asimov autographs books at the Mysterious Book Store stall on February 2, 1984 during the Fifth Avenue Book Fair, in New York City — AP Photo/Mario Suriani

In January 21, 1980, Isaac Asimov wrote this for his Newsweek column “My Turn”. Today it make as much sense as ever:

It’s hard to quarrel with that ancient justification of the free press: “America’s right to know.” It seems almost cruel to ask, ingenuously, “America’s right to know what, please? Science? Mathematics? Economics? Foreign languages?”

None of those things, of course . In fact, one might well suppose that the popular feeling is that Americans are a lot better off without any of that tripe.

There is a cult of ignorance in the United States, and there always has…


Wild Parrots at Costa Rica mountains

Any communication technology is based in two different but not exclusive concepts Synchronical and Asynchronous data transference.

Asynchronous communication is data transmitted intermittently rather than in a steady stream, being this the main difference with synchronical communication there is a profound impact on how our brains interact with both instances.

“An object/concept, that is present in cortex, has different representations in different parts of cortex. Different features of an object/concept are present as patterns in different cortical areas.”— Bertil Osterberg, The Information Processing Mechanism of the Brain ( PDF 1.3Mb )

Recognition Rather than Recall

The main difference between recognition and recall is the…


Interface delegation is a common concept in programming languages like Cobol and Delphi. “Delegation refers to one object relying upon another to provide a specified set of functionalities” — (wikipedia), but in our physical world is way more common than we could imagine.

Lets see an example:

Sky Set-top box Remote

The Sky remote inherits features from the set-to-box device providing the user physical access to complete tasks and perform actions.

Pablo Noel

I like to improve things and make awesome stuff

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