She doesn’t blindly believe what you tell her anymore. After all, reviews, user-generated content, and influencers have emerged as the three major forces driving consumer behavior today.
There’s no evidence of high-level performance without experience or practice. The most accomplished people needed years of hard work and smart choices before becoming world-class.
…what attracts human attention is change. …if the temperature around you changes, if the phone rings — that gets your attention. The way in which a story begins is a starting event that creates a moment of change.