To perform at your best, focus on Goals not Tasks

  1. Goals force me to focus. Modern life is full of distractions, which kill productivity and impact, and goals are my way of avoiding distraction. When I inevitably get dragged into email or Slack, or start working on things reactively as they come up, having my goals in front of me brings me back to a place of focus and ruthless priority. It empowers me to say no to the many random things that come up. This hugely increases my impact because it means I’m working on the most important things.
  2. It forces competition — me against myself. I’m a very competitive person, and without someone to compete against within my own job, and when my version of winning is played out over months and years, goals over a shorter timeframe allow me to compete against myself.

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VP of Product @Intercom. Before that PM, UX, Design at Facebook, Google, Dyson. I like building things with others. Wrote a book http://amzn.com/0321804112

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Paul Adams

Paul Adams

VP of Product @Intercom. Before that PM, UX, Design at Facebook, Google, Dyson. I like building things with others. Wrote a book http://amzn.com/0321804112