Paddy LongPeople say Art MattersI was listening to a radio show questioning the importance of teaching creative subjects in school: Art, Music, Design, Drama. The…Oct 4, 2019Oct 4, 2019
Paddy LongNot ‘Boring Perfect’Sitting in sun-filled room overlooking Stuttgart on the hottest of July Sunday afternoons, I’d come to meet Eberhard Holder. The last time…Sep 10, 2018Sep 10, 2018
Paddy LongHonestly, Why I DesignAs people, we designers are all entirely different. Here’s my story.Dec 19, 2017Dec 19, 2017
Paddy Longintheuxblog.comSomeone asked me who my favourite designer isSitting outdoors in a Dubai bar and having a flowing conversation about art, my artist date asked me, “So! who’s your favourite designer?”Jan 23, 2017Jan 23, 2017
Paddy LongHow to ask questionsWe’ve all heard people say, “Don’t ask users what they want because they don’t really know.” However, it’s not people’s answers to your…Nov 18, 2016Nov 18, 2016
Paddy LonginDAYONE — A new perspective.6 Ways to foster genuine loyaltyI often do my supermarket shop at Union Coop and have found myself proudly telling others this. I mention the excellent value, the…Jun 22, 2016Jun 22, 2016
Paddy LongDo your own Customer Research and keep doing itThe thought of speaking to your own customers is scary. If testing ideas, it means presenting them, unprotected, while someone who thinks…May 3, 2016May 3, 2016
Paddy LongIf you can’t package the experience, you can’t sell itUnderstanding that services can be seen as products is a relatively new thing. Services, as in hotels, public transport and the mail have…Mar 27, 2016Mar 27, 2016
Paddy LongWhy and how to measure customer experienceI’m often asked about how to measure customer experience but am rarely asked why we should measure it. People just think it’s a good thing…Mar 26, 2016Mar 26, 2016