Paddy Long – Medium

Paddy Long

Paddy Long

People say Art Matters

I was listening to a radio show questioning the importance of teaching creative subjects in school: Art, Music, Design, Drama. The…

Oct 4, 2019

Oct 4, 2019

Paddy Long

Not ‘Boring Perfect’

Sitting in sun-filled room overlooking Stuttgart on the hottest of July Sunday afternoons, I’d come to meet Eberhard Holder. The last time…

Sep 10, 2018

Not ‘Boring Perfect’

Sep 10, 2018

Paddy Long

Honestly, Why I Design

As people, we designers are all entirely different. Here’s my story.

Dec 19, 2017

Honestly, Why I Design

Dec 19, 2017

Paddy Long
in
theuxblog.com

Someone asked me who my favourite designer is

Sitting outdoors in a Dubai bar and having a flowing conversation about art, my artist date asked me, “So! who’s your favourite designer?”

Jan 23, 2017

Someone asked me who my favourite designer is

Jan 23, 2017

Paddy Long

How to ask questions

We’ve all heard people say, “Don’t ask users what they want because they don’t really know.” However, it’s not people’s answers to your…

Nov 18, 2016

How to ask questions

Nov 18, 2016

Paddy Long
in
DAYONE — A new perspective.

6 Ways to foster genuine loyalty

I often do my supermarket shop at Union Coop and have found myself proudly telling others this. I mention the excellent value, the…

Jun 22, 2016

6 Ways to foster genuine loyalty

Jun 22, 2016

Paddy Long

Do your own Customer Research and keep doing it

The thought of speaking to your own customers is scary. If testing ideas, it means presenting them, unprotected, while someone who thinks…

May 3, 2016

Do your own Customer Research and keep doing it

May 3, 2016

Paddy Long

If you can’t package the experience, you can’t sell it

Understanding that services can be seen as products is a relatively new thing. Services, as in hotels, public transport and the mail have…

Mar 27, 2016

If you can’t package the experience, you can’t sell it

Mar 27, 2016

Paddy Long

Why and how to measure customer experience

I’m often asked about how to measure customer experience but am rarely asked why we should measure it. People just think it’s a good thing…

Mar 26, 2016

Why and how to measure customer experience

Mar 26, 2016

Paddy Long

Paddy Long

Designer, Adventurer, Sketcher, Design Thinker, Doer, Maker, Behaviour Observer. IDEO, onefnestay, Emirates, Daimler

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