Jan 23, 2020Testing Google Ads Smart Bidding Versus Manual Bidding. The Results Were HumblingI am always going back and forth in my head on which bidding strategy to use for a Google Ads campaign. Do I leverage Google’s smart bidding options or get my knuckles dirty with a manual cost per click strategy? …Digital Marketing3 min readDigital Marketing3 min read
Jan 19, 2020Manual Cost Per Click V. Target Cost Per Acquisition. Must see results Of A Google Ads Bidding Strategy TestWhich Google ads bidding strategy to pick is tough. Do I go fully automated, being at the mercy of Google artificial intelligence and machine learning? Or should I be in control? I’ll manually set the bids and adjust as needed? …Marketing3 min readMarketing3 min read
Jan 9, 2020Top 4 Podcasts For Digital Marketing ProfessionalsTop 4 Podcasts For Digital Marketing Professionals Being an avid (more like addicted & obsessive) podcast listener, I have consumed countless hours of podcast knowledge. I wouldn’t know nearly half of what I know about digital marketing without podcasts. …Podcast4 min readPodcast4 min read
Jan 6, 2020What PPC Managers need to know about the start of 2020The start of any year is exciting, new goals, new ambitions, new year, new you, new business. In the marketing world, similar to every gym and Instagram post, businesses have a lot of goals, new things they are going to try out and/or stop doing. …Marketing2 min readMarketing2 min read
Dec 9, 20197 Ways B2B Marketers Can Dominate PPC MarketingDoes PPC advertising work for B2B? YES! PPC (Pay Per Click) advertising gives your company the ability to generate leads and relationships with potential customers in any stage of the sales funnel. …Marketing14 min readMarketing14 min read
Nov 13, 2019Six PPC Trends To Think About in 20201. AI, Machine Learning and Automation — There is no debate this was/is a HOT topic in 2019. We should expect this to ramp up in 2020. With Google’s push toward automated bidding strategies and responsive creative, it is crucial to use these as an assistant, not a set it…Digital Marketing2 min readDigital Marketing2 min read
Sep 18, 20192022 Google Ads Guide For Roofers: 9 Pro Tips For More Leads & EstimatesRoofing companies are after one thing, qualified leads. There are many ways to drive leads for roofers but one place is the king of them all, that is Google Ads. …Marketing10 min readMarketing10 min read
Sep 15, 2019Google Ads For Lawyers: 7 Proven Strategies For More Personal Injury Leads & CasesPaid Search is made for lawyers. What better way can you get in front of someone that was just in an accident and now looking for a lawyer. What’s the first thing they do? Take out their phone or laptop and search for a personal injury lawyer. They see your…Marketing8 min readMarketing8 min read
Sep 11, 20196 Ways Top Destinations Dominate Paid SearchIf you want to generate leads and drive attendance to your destination, Google Ads is the place to do so. Utilizing paid search and remarketing capabilities with Display, destination marketers can get in front of their potential and current customers at every step of the marketing funnel. Although Google Ads…Digital Marketing6 min readDigital Marketing6 min read
Jul 24, 2019Member-onlyDrive More Leads with Google Ads: 9 Do’s & Don’ts To Taking Your Business To The Next LevelFrom the outside looking in, Google advertising is a scary-looking platform. It’s big: it’s easy to get distracted by all the bells and whistles, and it’s continually changing. That being said, it does provide countless ways to grow businesses of any size. Although it may seem scary, it’s actually easy…Digital Marketing8 min readDigital Marketing8 min read
