GOODcorps: A quick take on why I’m proud of who we are

I work for a company that changes and continuously seeks to change the world.

I am so lucky. Matt, a north star during my career search, connected me to Max Schorr — one of the founding members of GOOD Worldwide. GOOD has two branches that often blend and work together: GOOD Magazine and GOODcorps, a social impact consultancy with homes in LA and NYC. Max, God bless, saw me fitting into the GOODcorps family and passed me along to Grant and Grace, our inspirational and powerful leaders. Four months later, I feel as if I have found home.

Our mission is to do GOOD better by enabling and empowering corporate, philanthropic and nonprofit clients to design and launch campaigns or initiatives that engage employees, consumers, influencers and other key audiences. Basically, we help our wide range of clients do good things in the world by engaging people and telling compelling stories.

We are analytical, entrenched in deriving insights from research, observation and inspiration. We are creative, dreaming as big as possible to connect risk-averse clients to innovation and the new. We are relentlessly optimistic, confidently assuming that every person and organization has the capacity to cultivate and create good in the world. We play in the big leagues. Our clients range from Pepsi to Dick’s Sporting Goods to the Gates Foundation to the Girl Scouts. I’m pretty proud to be here, if ya can’t already tell.

We spent the last two days at a company retreat. We in NYC were lucky, as the LA half of our family brought some much needed sunshine our way. The experience wholly exceed every expectation. It was inspiring, energizing, unifying, clarifying, educational and plain ol’ fun. The time was thoughtfully and intentionally designed to solidify our values, grant us ownership over the company and foster open communication and connection.

While each and every exercise was important and impactful, two especially stood out. First, we ran through a long and outstanding list of tools that contribute to creative analysis, program design, research and strategy development. This is AMAZING for me, because I am absolutely determined to cultivate a mind that thinks from a user-centered design-thinking way, and this created a multitude of windows into that world.

Second, we rapid-prototyped solutions to problems. Big problems. Huge problems. Problems that prior to the retreat, we had designated as the problems we would love, above all, for GOODcorps to solve in the world. How might we eradicate food deserts? How might we bring light and energy to the impoverished? How might we rethink prisons as schools? See below for further inspiration:

The solutions we created in ~5 minutes per problem blew me away. It is magical to see what you can generate when brainstorming uninhibitedly and devoting yourself to adding to rather than poking holes in both your and your partner’s ideas. It was also wildly inspirational to see what we as a group of human beings care most about, and to grasp just how big we dream. We, as individuals and an organization, have the power to create true, important change.

A while ago, I wrote about how my friend Bernadette affectionately branded my moments of swelling wonder, unfiltered presence and pure happiness as “Pa moments.” Typically those come when I find myself in new, beautiful places or surrounded by the people I love most. It is such a gift to discover that these past two days felt like a continuous “Pa moment,” as I was ever inspired by the radiant people I have the fortune of working alongside and learning from. In reflecting, this makes sense. Although I was not marveling at the breadth of the Pacific Ocean, I was in an environment that made space for magic and connection. Although I was not surrounded by my family or dearest friends, I sat and worked beside brilliant, empathetic, generous and creative human beings who I truly admire, enjoy, respect and am inspired by.

Above all, I am grateful for my experience so far and am so very excited to uncover what is on the near horizon.


Originally published at paigesferrazza.wordpress.com on March 3, 2016.