Best way to find small genuine influencers

If you’re going to work with influencers in-house and be successful like NA-KD, HelloBody, Glossier and similar brands I wouldn’t go for influencer “marketplaces”.

It is important to know that marketplaces have limited number of influencers. Also it is hard to find small genuine influencers (1k-10k followers with high engagement). And you’re stuck with a platform to communicate with them…you don’t own the relationship with the influencer.

Here are different ways of finding influencers manually on Instagram.

Suggested profiles

1. Start with a batch of influencer you think are “spot on”.
2. Check their profile and look for suggested influencers (see image).
3. Continue using suggested influencers.

Search for hashtags

1. Use Instagram’s search by adding a hashtag.
2. Search for hashtags that are being used by influencers.
3. Search for brands that are known for their influencer marketing (see image).
4. Check top posts and look for influencers.
5. Then look for suggested influencers (see previous image)

Check influencers’ following

1. Start with influencers you think are perfect match with your brand.
2. Click on following and scroll for potential influencers.
3. Then again look for suggested influencers.

Pros and Cons with Instagram’s search.

Pros:

• No cost, free to use
• “Suggested” feature is often useful

Cons:

• Extremely time consuming 😄
• After a while “suggested” feature stop working…only suggest same influencers
• You often see same influencers over again
• You cannot filter on different parameters (location, follower range, engagement etc)

Faster suggestion

Here is a suggestion to find relevant influencers faster. You’ll save hours…⏱

1. Use a search engine to find influencers and filter by location, follower range and engagement.
2. See which brands influencers have been seen with to determine whom to work with.
3. Assign influencers to team members with tags and add influencers to groups.
4. Export contact information as CSV.

Experts within influencer marketing use Scope (scopeapp.io)

Ciao!