Satish PaiThe firing of senior Ad ExecsNews of the recent firings of senior members of the advertising industry is a little disconcerting and brings about mixed feelings.Jul 15, 2018Jul 15, 2018
Satish PaiThe new Wave of advertising Higher Order benefitsIts interesting how the same data point can result in such different styles of advertising.Jul 14, 2018Jul 14, 2018
Satish PaiADKATHA — the best book on Indian advertisingI read ADKATHA 8 years after it was published, and fall in love with it, and also rediscover my love for advertising.Jul 3, 2018Jul 3, 2018
Satish PaiWPPStream vs. Admap Prize — what gives?WPP has been carrying out an ‘un-conference’ called the WPPStream for the last few years. Its an event where various dignitaries, thought…Jun 19, 2018Jun 19, 2018
Satish PaiWhat should be the ideal Campaign Length? (The Nirma vs. Amul Model)The most common question I faced from my adtracking clients was “Is it time to change our campaign?”Mar 6, 2018Mar 6, 2018
Satish PaiIn the Wastage is the ValueWhen I began my career there were a lot of practices & processes that would today be seen to be odd, and could be considered wasteful.Jan 11, 20181Jan 11, 20181
Satish PaiThe Utility of Advertising and Market ResearchHow does one put a value to what advertising delivers? Rory Sutherland in one of his TED Talks explained what we create in advertising is…Dec 19, 2017Dec 19, 2017
Satish PaiWhy Indonesian Advertising lagged behind Indian advertising…“How did Indian advertising get so advanced and evolved?”Dec 11, 2017Dec 11, 2017
Satish PaiWhy ESOMAR conferences matter…Visualise a conference where leading data mining experts from both Google and Yahoo present the power of social media mining and search…Dec 6, 2017Dec 6, 2017
Satish PaiinOn AdvertisingYour CFO should listen to Rory SutherlandBehavioral Economics is truly invaluableNov 26, 2017Nov 26, 2017