Pakistan Cables
Sep 23, 2016 · 2 min read

Promoting Art Through Cable Reels — Reel On Hai Project

Pakistan Cables Limited believes in innovation and staying avant-garde, be it the production technology of our cables or support of the creative minds of its homeland. We believe that art and artists have the power and the inventive potential to bring the citizens together in a metropolis like Karachi. At PCL we are excited to be the main activity partners for REEL ON HAI, an initiative by Karachi Biennale. We are extremely proud that our cable reels have served as canvas for creativeexpression of various artists.

Reel On Hai promotes recycling and reuse of materials. Symbolically, the large reels highlight the industrial influence in the city. More so Karachi has been home to Pakistan Cables for over 6 decades and we have played an integral part in the development of the city through our products and services for generations.

This prototype unveiling marks a unique partnership between Pakistan Cables and Karachi Biennale in bringing art out toengage with a wider audience, promoting peace and unity across diverse communities that are vital part of Karachi’s core identity. Pakistan Cables proudly supports the initiative we wish the best of luck to The Karachi Biennale team. Stay tuned for more updates on this unique partnership!

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