Ina TonchevaHow Social Media Help My Creative ProcessI’m not a stranger of the side effects of social media. Nevertheless social media also help my creative process. Here’s how.Apr 19, 2020Apr 19, 2020
Ina TonchevaYour Content Marketing Doesn’t Start with the ContentTake the first step to implementing SEO in your content marketing process — find how users search and choose the right keyword and angleApr 18, 2020Apr 18, 2020
Ina TonchevaDigital Marketing in Times of Crisis — A Practical GuideWhich are the digital marketing tactics to use during the coronavirus pandemic? It’s not a time to freeze. It’s a time to nurture & invest.Apr 8, 2020Apr 8, 2020
Ina TonchevaImage Recognition Trends in 2020The image recognition market is estimated to reach USD 38.9 billion by 2021, compared to USD 15.9 billion in 2016 — more than 100%…Dec 16, 2019Dec 16, 2019
Ina TonchevaHow Retailers Use Visual Search To Gain Competitive AdvantageAs computer vision AI evolves and computers start “to see and understand” images better, visual search implementation and usage is growing…May 15, 2019May 15, 2019
Ina TonchevaWhy Tech Companies Need T-Shaped Marketers on Their TeamsThe lines between marketing, product, UX, and sales are dissolving in the technology companies today. The growth hacking mindset requires…Apr 19, 2019Apr 19, 2019
Ina TonchevaWhy Do We Need a Holistic Approach to Digital Marketing?From Mad Men-style creative magic to marketing technology stack, marketing is undergoing its digital transformation. Marketers today need…Nov 1, 2018Nov 1, 2018
Ina TonchevainCryptolinksMy Experience with Adding Bitcoin Payment to My WebsiteA few months ago, while redesigning my online store, I decided the timing was good to add bitcoin payment option. Cryptocurrency has long…Nov 27, 20172Nov 27, 20172
Ina TonchevaYou’re in the Experience Business — or Out of Business: Lessons from Adobe Summit EMEA 2016If digital marketing once was about bringing your brand to the web, today it’s a complex blend of multi-touch, multi-screen, physical…Jun 20, 2016Jun 20, 2016
Ina TonchevaBecome Part of the Web of AppsDevelopers’ Tricks to Increase Mobile App EngagementNov 19, 2014Nov 19, 2014