Eric PakurarinDirt MagThe problem with marketing talent: How we got hereThree forces that explain why the traditional agency model fails its talent so spectacularly5 min read·Nov 19, 2020----
Eric PakurarinDirt MagThe marketing talent problem: A call to armsThe talent problem is a cancerous tumor that cannot be removed without losing the patient. A call to re-imagine the agency business model.3 min read·Oct 26, 2020----
Eric PakurarinDirt MagWe are what we do; we do what we valueA brand is what it does. It’s an empiric truth about marketing. Since we want to avoid the fate of the cobbler’s kids, we thought it was…3 min read·Oct 18, 2020----
Eric PakurarinDirt MagGrateful for being punched in the mouth—the fourth year of DirtWell, would you look at that: October 10th is our anniversary. We’re four years old!6 min read·Oct 10, 2020----
Eric PakurarinDirt MagThree years onLooking back on the first years of Dirt, by the numbers7 min read·Nov 14, 2019----
Eric PakurarinDirt MagHey, can I borrow a screwdriver?Today’s prompt is a bit of blatant clickbait, written around a suspect piece of research sponsored by Alarm.com, and recently published in…6 min read·Aug 15, 2019----
Eric PakurarinDirt MagWhy are we called Dirt?As you might imagine, the question we get asked most often by our clients is, “Why are you called Dirt?”3 min read·Apr 10, 2019--2--2
Eric PakurarinDirt MagJelena Veselinovic: Wtf is comms planning?No one seems to quite agree on what “comms planning” means. Or rather, it means so many different things to different people that it has…11 min read·Jun 11, 2018----
Eric PakurarinDirt MagEliza Esquivel: Wtf is comms planning?Not so long ago, I asked “Wtf is comms planning?” (Click here for some background on why it’s a good time to be asking this question.)11 min read·May 8, 2018----
Eric PakurarinDirt MagWtf is comms planning?“Communications planning” is a term that has been around for a couple of decades now, give or take. But it doesn’t seem to mean the same…3 min read·Apr 23, 2018--1--1