How To Win Millennials Vote?
Fact About Political Campaigns: No Matter What You Map Out in The Beginning, It’s Always Different at The End
As we move to the elections for this year, all the candidates are vying for the millennials vote. Millennials are being targeted as they are a critical bloc for any campaign. This league comprises about 1/4th of the total voting population which is larger than the golden agers. It has although been analysed that millennials are less likely to vote than older population of the country so it is important to get them to the voting booths.
However, the national poll infers that 50% of the total population in India is below 30 years of age with most of them actively interested in politics. The crucial Lok Sabha elections in 2014 saw around 150 million millennials voting with a positive hope of creating a good political system in India. Out of these, 90, 000 were found to be eligible to participate in the elections for the first time. Let’s know about few strategies to woo the millennials and encourage them to vote.
Talk About Global Issues: Mature Discussions
Millennials, the youngest bloc of voters is decidedly progressive and nervous about money and not majorly energized about voting. One big takeaway which will help the campaigners to woo the millennials is their interest in wide array of global issues. Millennials are longing for someone who can find measures and instigate people to help him resolve them provided the measures would be his own.
Few global issues (arranged in descending order) which upset the millennials and which must be talked about by the campaigners are as follows:
• Climate change and destruction of natural resources
• Religious wars and conflicts
• Women Empowerment and Safety
• Lack of Education
• Lack of Economic Opportunity and Employment
Campaigners can persuade the millennials by elucidating their plans to curb these issues. Doing so will make them think, the campaigner has a better perspective than other campaigners.
Wise Use of Social Media: Facebook, Twitter and YouTube Campaigns
Millennials, a chilled-out generation are the most active social media followers. Anecdotal evidences suggest that half of the millennial population didn’t enroll for the elections which contradicts their suggestions of political awareness and activism. This infers that the new avatar of social media, a new effective political tool to woo the millennials, hasn’t translated into more footfalls in the polling booths. The fact is that the millennials born in the age of Google, Wikipedia and Social Media have unrealistic expectation of accountability. They have political opinions on their fingertips even if that is “I don’t care”. This can be due to disillusion (it makes no difference who wins) and apathy (no interest in politics). They have a view that an individual’s vote doesn’t make any difference or politics are not meant for the young or they have incomplete knowledge.
Technology and digital advertising are driving the campaigning decisions largely because the internet and social media have fundamentally changed how campaigns strategize and communicate with their constituents. Below are few advantages and ways in which social media advertising affects political campaigns:
• Online presence of the campaigner creates legitimacy. Social Media is technically the most swiftly integrating tool in the society. It is the swift and smarter source of information gathering and spreading.
• Spread your word using online ads or use live demonstrations and rallies on social media to attract millennial’s vote.
• Every tweet or campaign is scrutinized by the world through social media. Talk logical about your views on various topics that attract the millennials.
• Explain and encourage digitization among people by spreading awareness about use of internet and other online applications as a tool to create a smarter world.
Cyber Security and Growth of Startups
Startup, an organization which depicts the digitization of the country clearly. Such organizations are rapidly growing and their growth is somewhat dependent on the issuance of political bills and decisions.
Entrepreneurs need to stay on top of the political agendas aimed to boost entrepreneurship through investment tax credits, capital expenditure deductions, and incentives to promote lending to small businesses. Here are few conditions or means that political parties can enlist to attract votes of young entrepreneurs or the aspiring ones:
• Encouraging small businesses and building simpler loan and credit policies for the same.
• Effective and wise decisions on Bush Tax cuts, cap and trade and value added taxes.
• Cyber security measures are also an attraction to the youth. Campaigners must talk about strengthening the Computer Emergency Response Team (CERT).
• For awareness and response, the campaigner can talk about his policies of setting up National Cyber Coordination Centers.
Real Manifestos and Logical Speech
During the political action internships, youngsters from diverse backgrounds such as engineering, law and media participate actively. The interns are exposed to election campaigns of key parties, opinion poll surveys, manifesto analysis and interactions with experts. Such people are eager to change perceptions about the educated middle class and apathy of other people about the political system in the country.
Campaigners must present real manifestos and express their belief in implementing them, not considering them as a policy statement. Here are few suggestions to streamline the campaign using manifestos:
• Party leaders may make programmatic speeches, detailing policy plans when addressing, for instance, the party congress, and parties typically take positions on many issues in parliamentary debates. The powerful contents of the manifesto in this case include government policy and accompanying explications of party goals.
• Campaigners must see electoral manifesto as just one of many party statements and of no particular significance. Also, practice dimension and have different time horizons must be the policy.
Millennials these days find the country loosely tried to the whims of the politicians. In this technically growing world, it is important to bring them out of their immediate ecosystem and encourage them to vote. The voting booth to them seems like an archaic institution which is as out of touch as the politicians in the ballot. Perhaps, candidates need to create a hashtag for millennials and receive their ballot through Instagram!