Although I touched on a few ways that I’ve reduced physical clutter in my home, minimalism is not about what you own. It’s about reducing the things in your life that aren’t providing value, so you can have more space for the things that truly matter. It’s subtraction for addition.
…every time I’m hungry in an airport, I end up at McDonald’s, not because it’s the best, but because it’s what I know — and I know it for no other reason than that its brand has been subliminally imprinted in my brain so often that it has become the default option for food when I don’t know where to go, or simply don’t want to waste time thinking about it. This is the power of branding.