The Future of Apple & AR
Daniel Eckler

Seriously… that’s not innovation. Neither the iPod was the first mp3 player, neither Apple Watch was the first to interact with your skin, neither the ‘Apple Glass’ (?!) will be the first such product… If something, Apple is solid on improving existing technologies and improving the design (not always), but let’s not throw dust in our eyes, that’s not innovation. And it’s been long since their competitors have introduced touch screen laptops and Augmented Reality glasses. Apple is not a trend setter anymore, it is just a brand, and in my opinion it starts lacking behind.

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