How Aesthetic Professionals Can Use Instagram to Attract New Patients
Since its launch in 2010, Instagram has become one of the most popular social media platforms with user-generated content. But how effective can Instagram be for aesthetic professionals and the beauty industry? Apparently, extremely effective.
The majority of aesthetic professionals still don’t recognize social media marketing as a hugely important part of their business. Plastic and cosmetic surgeons, dermatologists, and cosmetic dentists among other aesthetic professionals often fail to incorporate Instagram into their business strategy and underestimate its impact on their practices. Thankfully, we’ve outlined a few simple strategies to help you gain a larger presence on Instagram — by using best practices, growth & automation tools, and influencer outreach to help stand out from your competition.
On Instagram, Image is King
With over 600 million active users, Instagram has become a global community and one of professional marketers’ favorite tools. So how can you effectively utilize this network to acquire new patients?
As an aesthetic or beauty professional, social media is an important element of your marketing strategy. It relies on the principles of inbound marketing, which focuses on attracting interest by establishing a non-interruptive presence online by educating, showcasing your portfolio, and establishing leadership in your industry.
As more aesthetic professionals start to use social media, it becomes important to figure out which of the platforms can be the most effective for their specific niche. The endless sea of options can make it difficult not to waste energy on too many things. Poor social media choices can tarnish your brand and make you invest huge amounts of time without getting results.
According to a recent study by Forrester, Instagram users are 58 times more likely to like, share or comment on a brand post than Facebook users, and 120 times more likely than Twitter users. This is largely due to the fact that Instagram is more casual than Facebook, it is primarily visual and doesn’t have the timeline structure that makes people hesitant to like other people’s older content.
How to Use Instagram Effectively
Photos, videos, infographics and behind-the-scenes insight into your daily operations can all be shared to create a type of ‘social portfolio’ that can be much more powerful than other platforms.
Hashtags can be placed underneath images to help potential patients find your content. You can even search for hashtags yourself to better engage with users and competitors, and figure out how your fans respond to individual words and content.
As an aesthetic professional, growing a social media following is a must these days, but unless you are an established practice, it’s going to take a lot of work. You can use various Instagram growth services that manage to attract new patients by focusing on specific targets or niches. This usually means targeting the followers of your top competitors, hashtags relating to your services, or influencers that your audience pays attention to.
Growth and Automation Services
You can save countless hours each day by scheduling posts and using Instagram automation software. One tool that we’ve found to be highly effective is Beautygram.io, which allows you to automate your Instagram activity to gain real and targeted likes and followers. This software is tailored to beauty professionals by automatically liking user’s photos by targeting locations, gender, hashtags, or even your competitors. People reciprocate, leading to thousands of new followers and likes on your profile.
Use trending hashtags, but don’t abuse them. Hashtags make your content discoverable and allows you to connect based on common themes and interests, but if you include more than a few hashtags, you might come off as desperate and attract the wrong kind of followers. The more specific your hashtags are, the more targeted your audience will be.
Influencers and Sponsored Posts
You can reach out to your patients that already have a large following on Instagram and offer them discounted or complimentary treatments in exchange for promoting your practice. This is best achieved through ‘sponsored posts’ where the influencer or patient mentions your practice while posting an image of their amazing results. You can contact them and ask for their sponsored posts rates.
You won’t be able to track how much traffic to your website is generated through Instagram. We advise using customized shortened links in your bio (Instagram doesn’t allow linking in the comments). You can check the data at the shortener service and make the link lead to your website.
If you’re an aesthetic professional who is looking for social engagement — and if you’re not finding it on Facebook, Twitter, or other social networks — you should start using Instagram today.