Your most honest work will always be your best work. More than likely, it will also be your most successful work.
Put most simply: when the why is strong enough, you’ll be willing to do any how. The clearer and bigger the why, the bolder the how. Hence, if you 10X your why, you’ll have insights about how to do things far more effectively than t…
…. However, this seemingly lopsided exchange is another trade of short term pain for long term gain. We accomplish more in a year living vulnerably than we would in ten years living cautiously. We keep failing forward.