This was an incredible experience, and the entire creative team came together beautifully to make sure that everything worked. It couldn’t have gone much better, and I’m amazed at how months of sourcing vendors, choosing color swatches, tweaking copy, and last-minute shakeups came together so nicely. Seeing all these pieces all the way through from conception to personally installing them was an incredibly rewarding and fulfilling experience that is genuinely unlike anything else I’ve ever been a part of. I look forward to doing it at a thousand other dealerships in the future.
People don’t go into car dealerships for fun. They go in because they have a need. But between pop culture, past anecdotes, and maybe even first-hand experience, people don’t trust anyone in this industry. They come into a dealership with their guard up. So we got around all that through simplification. Through simplification, we also circumvented the “dealership perception” by being our own well-formed identity that was partnered with the dealership, but still a separate entity. Halo is on the customer’s side.
For those non-committal types, opting strictly for a “hookup” there are apps like Tinder, Blendr or Qeep. These apps offer users the ability to flip through hundreds of photos of potential partners within a certain radius of the user’s location. These should be called Who’s Horny Near Me? or LoHo: Locate Your Neighborhood Ho.
We all need that one individual who’s uniquely our own. That person who’ll never let us down. The one who knows us and all of our faults and loves us just the same. They know our heart and would take a bullet for us because they know we’d do the same for them. That’s called a relationship. A good one, a lasting one, takes time and effort to cultivate, but is so worth it.