Are Ethical Brands Greenwashing? 🔎
Project JUST

Hello, unfortunately your assumption that natural fibres are invariably better than synthetics is not scientifically sound. 
In fact — cotton and many other natural fibres do not score very well when looked at from a scientific (LCA — life cycle assessment) perspective.
If anything it would be recycled fibre sets that perform well. 
Why would that be? VERY simplified: because the use land that could be used for food (and probably will have to be used for that in not a too far away future), and because they use other limited resources such as water, are a source of eutrification etc.. 
Kindly check the scientific reality on as well as on — it is worth digging into WHY some fibres are better than others, and the question marks that counter intuitively raises on natural fibres.

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