SEO is hard. Let’s not pretend there’s a straightforward way to get your content to rank, or to even understand what Google wants. If you run a small business, you likely don’t have hours to spare each week for your website’s SEO. But there’s good news here! All you need to get started toward a better search position is the Yoast SEO plugin for content optimization — and this awesome guide.

Yoast is extremely easy to use, and gets to work immediately after installation. But blindly applying all of its recommendations doesn’t help your website. …

Pamela Berg

Digital strategist. Podcast host. Waffle enthusiast.

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