The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, Instagram, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience.
Today, we share more content from more sources with more people more quickly and more often than ever before.
That’s quite a mouthful, but it’s true.
This sharing activity is not about engaging with content but with other people, with content as the primary vehicle for that engagement. Sharing plays a vital role in information discovery and management. So how do you tap into this behavior and get your content in front of as many people as possible?
Most people join social networks to they can interact with people they know, not with a brand. Social media fosters a group/herd…
If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media marketing plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors.
You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. …
Badly-written headlines — or H1 tags — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting some that will engage your users enough so that they’ll be more apt to read your article.
David Ogilvy, the original “Mad Man” and founder of Ogilvy & Mather, famously said:
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
If your headline doesn’t sell your story, it’s likely…
Marketers in general understand the need for consistency in color and design. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites. You can use color to your advantage and solidify your brand.
The underlying emotions that colors evoke have been cultivated since birth and vary depending on age, geographic location, and gender (e.g. blue for boys, pink for girls). Color affects our moods and feelings, and research suggests that it has a physical effect as…
If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Instagram, LinkedIn, YouTube, and WhatsApp are very valuable channels as well. Brand cohesion is vital when you’re managing multiple social media profiles — make sure your brand message is consistent across all of them. If it’s not, you run the risk of creating brand confusion and disseminating mixed messages to your audience.
Your brand defines you and communicates your brand’s promise. Its unique personality shapes the way you build relationships with your audience. Your brand consists of tangible…
Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a decisive role in today’s marketing landscape. It is crucial to growing awareness for your products and services so it’s important to get off on the right foot or you risk alienating your audience.
First impressions are quick, powerful, and enduring — it’s very important to do everything you can to make a good one. …
If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social media networks, but others like Instagram, Pinterest, LinkedIn, and YouTube are very valuable channels as well.
If you are searching for ways to amplify your social media marketing activities and improve customer engagement, these 10 tips will help.
You’ve worked diligently to create great social media marketing post for Twitter, Facebook, Instagram, LinkedIn, or YouTube. You’re excited because you think it will draw a lot of interest.
Then you publish it and … crickets.
This is obviously not ideal when you’re trying to use social media marketing and branding for your business. So now what?
What went wrong?
It could be that your posts are either too long or too short. That’s right, there are ideal lengths for posts on social platforms that create more engagement.