Once you’ve established yourself as a valuable resource, you can be very selective on who you take on as a client. You don’t have to think of slick ways to sell. You don’t have a list out rebuttals to their objections. You don’t have to take a course on the “invisible close” or take a course on how to sell.
The point to any business is to solve a problem. If you are a solution solver and make it easy for people to work with you, you don’t have to manipulate like some sleazy used car salesman or scam-artist-like internet marketer.
Your “infomercial” is your worth — not your sales speak. You bring value to the table because you have invested in being the best. You’ve probably invested at least 10,000 hours of training — which make you a “master.” Your experience is what make you valuable and the delivery of results.
How you level UP by presenting:
· Degrees
· Certificates
· Accreditation
· Client Results
· Practical, working experience
If you want to be regarded as the go-to person and ultimate authority in your topic or field, make a commitment to staying on top of new developments and changes in your field. You level up by being the BEST you. If you have studied, prepared, and get results for clients — you are enough.
You will attract your ideal clients because you are authentic and have the confidence and faith to know you are a solution solver — and the answer to someone’s prayers. Believe it. Know it. Walk in your authority.
Pam Perry is an award-winning communications professional. She teaches and mentors authors, speakers and entrepreneurs on how to build a platform and attract major media and publishing contracts. She is also the publisher of SPEAKERS MAGAZINE.
After working with Pam, her clients have been featured on CNN, TBN, The Word Network, Radio One, Oprah Magazine, Tom Joyner Morning Show, Essence, Ebony, Black Enterprise, PBS — and many other major media outlets. Her clients have been offered major publishing contracts, and have created successful full-time careers as “authorpreneurs” earning six-figures.
She has been called by Publishers Weekly a “PR Guru” and featured in many major publications (including several covers), and on more than 100 radio and TV programs. She also has a 20-year career expertise in marketing, public relations and journalism in Detroit; including work with The Detroit Free Press, WNIC, The Edge with Jeffrey Miller, Radio One, Michigan Chronicle, WNIC and TheHUB Detroit magazine. For more info and get her free audio lessons on branding and PR: visit www.PamPerryPR.com
