#getonthecloud — Image recognition apps. OOPS Look what we discovered!!
By Yaniv Hassoun, Chief Technology Officer, pandacloudsolutions.com
When Amazon Web Service (AWS) released their Amazon Rekognition service (AR) in 2016 we all knew right there and there that this was a game changer, to say the least. In Short, AR is a web service that makes it easy to add image analysis to your applications. With Rekognition, you can detect objects, scenes, faces; recognize celebrities, and identify inappropriate content in images. You can also search and compare faces. Rekognition’s API enables you to quickly add sophisticated deep learning-based visual search and image classification to your applications.
Recently we completed building a new app for a medium sized company who needed to locate anywhere on the web where their product image(s) were being displayed. It seems that there was many unauthorized sellers and counterfeiters all over the web and policing it all became virtually impossible. When they approached us with this issue we immediately began to peel the layers of this powerful service and apply it to the catalog of images which the client provided to recognize and analyze. We found that using this method was much more robust and effective than simply looking for text or direct sales listings.
What took us by a big surprise, however, was the unintended consequence of unleashing such a powerful product. If seemed that the data collected was also able to generate enormous and unique marketing leads due to image sightings showing individuals and even celebrities using the product. These Amazing lifestyle images were used to see what the most common way their product was worn or used and who their target market actually was.
Although for most of you reading this it all seems pretty incredible, for us it was just another day at the office. Cloud computing through its amazing services and apps has reshaped the way we think about data and information technology.
I strongly urge any company which does not want to be left in the proverbial dust, to find out how web services can help get their company to the next 20 levels in one simple leap.
Yaniv Hassoun
Panda Cloud systems Founder and Chief Technology Officer
For more about us visit www.pandacloudsystems.com today
Rekognition on AWS: Search, verify & organize millions of images! http://amzn.to/2v1vvSl
