…ast partially missing the point, and potentially orienting themselves in the exact wrong direction. Ideas are free, cheap, constantly flowing, and entirely worthless when void of context and without expert execution. But it seems that the function of most design thinking exercises are to produce as many ideas as possible, avoid criticism, and allow for unlimited divergence. This typically leads to bloated products, systems, and operations. It leads to getting stuck in the mud and flanked by nimbler, faster, smarter competition.